Expanding the Electorate
COVID has had lasting effects on how Americans cast their ballots in the United States. Ahead of the 2020 election, many states opened up their vote by mail programs to more voters and officials also created more early voting options. And many voters took advantage of those options. That trend continued during the 2022 midterm elections with mail voting rates remaining higher than pre-pandemic levels; more than 35 million mail ballots were cast and counted.

DMV works directly with Latino, African American, and Asian American and Pacific Islander organizations to incorporate vote by mail programming into civic engagement. Since 2019 DMV has helped expand the U.S. electorate through our partnerships and programs.

Case Study: 2020 Plan to Vote Program

Increasing Turnout Among Infrequent Voters - PA, MI, FL

The COVID-19 pandemic presented a host of challenges to voting and a necessary shift in voter contact programs. Deliver My Vote (DMV) provided guidance and support to a number of non-partisan organizations seeking to pivot to voter contact that assisted voters with absentee voting.

In Pennsylvania's Spring 2020 Election, DMV partnered with the Voter Participation Center and Center for Voter Information on a Randomized Control Trial that showed a 1.7% increase in ballot return rate after DMV callers had spoken to a voter. Later that year, DMV worked with partners to scale that work.

Beginning in August 2020, Deliver My Vote (DMV) partnered with the The Voter Project (PA), Engage Michigan, the Progress Florida Education Institute, and national partners, ProgressNow and America Votes to contact and support traditionally disenfranchised and low-propensity absentee voters. We used live phone calls and SMS messaging from trained organizers to provide a human element to mail and digital communication. DMV callers worked to make personal vote plans with voters. Once the vote plan was made, DMV and partner groups collaboratively reached back to the voter until their ballot was successfully cast.

Deliver My Vote provided infrequent voters with solutions and confidence. In the five weeks leading up to Election Day, we made over 6.4 million live calls and sent over 4 million SMS messages. Our canvassers had in-depth conversations with over 163,000 target voters and made detailed vote plans, including specific dates and times, with over 41,000 of them. Each of those voters then received follow up calls and texts from organizers to support the execution of their personal vote plan.


In the five weeks leading up to Election Day, we made over 6.4 million live calls


In that time, we also sent over 4 million text messages


Our canvassers had in-depth conversations with over 163,000 target voters and made detailed vote plans with over 41,000 of them

Case Study: 2020 Florida Pilot

Organizing a Vote-at-Home Ladder of Engagement
Beginning in late January 2020, Deliver My Vote (DMV) conducted a pilot program in Florida to increase voter turnout in marginalized and disenfranchised communities by engaging residents to Vote By Mail. This pilot, executed as a non- partisan, locally driven, canvass, organized Vote By Mail (VBM) applications as well as Voter Registrations (VR)applications in target precincts. While the program was forced to pause in March due to COVID-19, we are strongly encouraged by several of the tactical enhancements DMV was able to develop and test.
Our experience highlighted four key enhancements from a successful pilot conducted in Ohio during the 2018 general election in partnership with the Ohio Education Association.
We used a more direct, simple, script, focused on empowerment of the individual and control of their right to vote
We used a digital VBM pledge, that collected updated mobile #s
In addition to our standard quality control follow-up call, we converted VR to VBM through follow-up calls
We tested relational organizing through our locally-recruited paid canvassers, reaching their friends, family, and neighbors who met our target criteria. Collectively, our program resulted in a 3x improvement of program efficiency from our 2018 Ohio program
In the final week of the pilot, which became more efficient in each of the 5 weeks it was conducted, the program generated a potential .52 net votes per canvass hour. With an overall cost of $40 - 80 per canvass hour, data from the pilot suggests 1 a cost per net vote of between $77 - 154. This figure includes staff, materials, data hosting and program management cost.

In Florida, canvassers set out to talk to every voter and eligible voter in a a target precinct. Canvassers had lists of registered voters to sign up for VBM, but would also update registrations or register eligible voters. Newly registered voters also completed the digital pledge (to vote at home), and once their registration was processed, they were asked to complete an online vote by mail application through peer-to-peer text and live calls. This method of voter registration and engagement showed tremendous promise.
2022 Georgia Programming
georgia voter increase
In the weeks leading up to the Georgia primary, DMVEF and Black Voters Matter Capacity Building Institute (BVMCBI) were awarded a CDOG grant to test if adding a digital ad layer to existing in-person canvassing efforts had any effect on absentee ballot requests and turnout.

Our team built out a digital strategy with BVMCBI - Georgia to run on Facebook from April through the end of the absentee ballot request period to precincts in two Georgia counties: Muskogee and Richmond. We randomized the precincts to determine test and control zip codes for each county. While BVMCBI-GA ran a door-knocking field program, DMVEF ran digital ads to the test zip codes, managed the ad service, testing, and reconfiguration as needed.

In the precincts where we ran digital ads, absentee ballot return rates increased up to 4.9% – an increase more than enough to determine the outcome of the election, especially in a runoff. We also developed new political targeting practices on Facebook to reach key voters while simultaneously learning methods to cut down on misinformative user comments and oppositional engagement. This project was a successful test run of a state and national partnership where we experimented on a small scale and learned valuable lessons for building strategies, plans, and templates for these partnerships in future elections. Both organizations reported that the project increased our capacity to partner with one another and that this work will lead to even more cooperative work in the future.
georgia voter increase
In the precincts where we ran digital ads, absentee ballot return rates increased up to 4.9%
2022 Digital Programming


We served over 2 million impressions to voters across Facebook, Instagram, audio streams, digital display, and via phone calls.


We reached over 1.2 million people on FB, IG, audio streaming, and digital placement.
wisconsin digital post examples

WI Digital

DMVEF received a re-grant at the end of November to run digital programming in Wisconsin. We reached out to state partners America Votes and Priorities USA to identify areas where there were gaps in engagement and to ensure our messaging aligned with current guidance due to shifts in Wisconsin’s VBM landscape. Using insights from these conversations, we identified Michigan universities with high percentages of BIPOC students, and subsequently decided to target populations aged 18-30 in Milwaukee and Madison. We designed two creatives and launched a two-part digital campaign on November 1 on Facebook and Instagram and traditional display to optimize a balance between general impressions and slightly more impactful social media impressions with the budget we had available. In order to maximize our impact and reach, we added an additional layer of audio streaming targeting Black men and digital display ads targeting the Hmong community on the online Twin Cities-based Hmong Times.

georgia digital post examples

GA Digital

DMVEF ran a digital program on Facebook and Instagram in the days before the Georgia runoff. Based on conversations with Georgia partners, we knew that more densely populated metropolitan areas were being targeted for field outreach, likely due to the ease of canvassing and ability to reach a large number of people. We identified majority-Black rural counties with populations of less than 30k: Burke, Calhoun, Clay, Dooly, Early, Hancock, Jefferson, Macon, Quitman, Randolph, Stewart, Sumter, Talbot, Taliaferro, Terrell, Warren, and Washington counties, and targeted ages 18-65+. We launched ads on November 28 with two graphics, to ensure that voters understood their voting options in the short period allowed for early voting and to encourage absentee ballot return. When early voting ended on December 2, we transitioned to a single graphic containing Election Day information.

michigan and pennsylvania digial graphic examples

MI & PA Digital

DMV launched a small digital buy to support our partnership work with 1000 Women Strong. We developed 2 creatives focused on absentee ballot chaseand status check, and deployed them to two zip codes identified by 1000 Women Strong. In Pennsylvania, the zip code we were given did not have a large enough population alone, so we added the zip code where the DMVEF Party At The Polls would be taking place in Philadelphia in partnership with 1000 Women Strong and When We All Vote.